Supervised Bachelor & Master Theses

• The consequences of social media and connected beauty trends on ethnical groups -A Case Study 
• Sustainable Supply Chain Management: Changes in food purchasing by German restaurants during the corona crisis 
• The development of the vegan diet in Germany 
• Sustainable Food Market: How pro-environmental oriented is Generation Z regarding consumption behavior? 
• The influencing factor of pro-environmental behavior on the ability to differentiate sustainable and greenwashed products 
• The impact of national culture on pro-environmental behavior 
• How automotive companies adapted to increased sustainability demands and the impact on future markets?
• Consumer Perception towards Payment Discounts vs free (Add-on) Products as Customer Loyalty Bonuses
• Analysis of Employee Sentiment during Covid-19
• Sustainability in Sport TourismAn Empirical Study of Water Sport Tourism on the Northern Sea Island Föhr
• Die Verwendung von gendergerechter Sprache in der externen Unternehmenskommunikation
• Consumer Buying Motivation and their Impact on Marketing Strategies in the Sustainable Fashion Industry
• A comparison of SMEs opportunities on TikTok and Instagram: A focus on the jewellery industry in the DACH region
• The influence of relationship marketing on customer loyalty – a comprehensive case study on IKEA’s marketing model
• Empowerment of women and inclusivity in the workplace
• Implementation of Sustainable Management Practices in the Automotive Industry

• CSR communication -A comparison between supermarket chains and start-ups of the German food industry 
• Der Einfluss persönlicher Prädispositionen auf die Berücksichtigung von CSR im Automobil-Kaufentscheidungsprozess 
• Restructuring of organisation when implementing sustainability 
• Die Portraitierung von Gender in der externen Marketing-kommunikation am Beispieleines Fair Fashion Labels 
• The Merger of Leadership Cultures in the Merger of Companies at the Example of the Avenga Group 
• Die Kommunikation von Nachhaltigkeit in der Modeindustrie am Beispiel eines Fair Fashion Unternehmens 
• Influence of environmental and social concern in the selection of labelled groceries products in Germany 
• Environmental concern and attitude toward green consumption –antecedents of willingness to purchase fair fashion 
• Einfluss der Landeskultur auf das Führungsverhalten chinesischer Führungspersonen in Deutschland 
• Persönlichkeit und Entrepreneurship – Eine Gegenüberstellung von sozialen und kommerziellen Unternehmern 
• What are the Fundamental Components of Sustaining Process Change in Organizations (e.g., in German SMEs)? A Case Study of United Brands Marketing GmbH  

• The concept of the commons – an international business perspective 
• Impact of FDI inflows on the social and sustainable development of India 
• Intercultural Training in the Justice System 
• The Influence of Emotional Involvement and Storytelling on Consumer Purchasing Decisions 
• The Ethical Challenge of Marketing: Which factors should companies consider to avoid unethical advertising practices? 
• Collectivism in a new from: A case study in Taiwan 
• Vegan diet, sustainability and education –A case study on Beyond Meat 
• Food Choice and Motivations to Purchase Plant-based Products 
• Aviation towards Sustainability. How Sustainable Development affects the Aviation Industry. A Case Study of the Lufthansa Group
• The impact of economic growth on renewable energy consumption – A panel data analysis in Europe 
• The Danger of Stereotyping: Racist Representations of Black People in 21st Century Marketing – A Case Study 
• The issue of modern slavery in Thailand ́s shrimp industry following the utilitarianism principle – A case study of Charoen Pokphand Foods public company limited 
• Communication guidelines for public acceptance in Urban Air Mobility-A case study of Volocopter 
• Impacts of Neoliberalism on Education and Poverty: A Case Study on Chile’s Poverty, Educational System and Inequality 
• The Effects of Using Controversy as a Marketing Strategy–A Case Study of True Fruits 
• The impact on the performance of online marketing in small size businesses in foreign countries 
• Market-based instruments for a better solid waste management in Guatemala 
• The positive and negative effects of Korean societal values on the company Samsung 
• Aquaponics: A Glimpse at Humanity’s Present & Future Capabilities 
• Government Influence and Food Waste –A Case Study of Foodsharing.de 
• The Indian Caste System and its connection to a company’s leadership style on the example of GEDIA Automotive Group 
• Comparison of the esports industry in Germany and Denmark 
• The Future of the Fast Fashion Industry
• Impact of Biomimicry in Sustainable business in the case study: Eastgate building in Harare, Zimbabwe

• Times of Change – A market research for sustainable toothpaste and the resulting business as well as social opportunities.
• Wirksamkeit von Cause based Content Marketing als Nudging Instrument im B2C Bereich bei Social Entrepreneurship Startups in Deutschland
• CSR-Kommunikation (Cause-Related Marketing) – Die Konsumentenwahrnehmung und die Wirkung auf das Image und die Reputation eines Unternehmens
• Applying the East Asian Development Model to Sustainable Development: New Implications for Achieving the SDGs in China
• CSR & Artificial Intelligence – Evaluation of the Potential of AI as a tool to Enhance Materiality Analysis
• Making sustainability profitable – development of a detailed CSR action plan for a German medium-sized company.
• Sustainability and buying behavior – a case study of students and producers in New Zealand
• CSR posts and ads on social media and its impact on brand marketing
• Corporate scandals in times of social media – an empirical research of corporate scandals’ impact on customer relationships
• Der Weg zur Entwicklung eines allumfassenden CSR-Index
• Nachhaltige Kredite in Deutschland – Standortbestimmung und Handlungsempfehlungen auf dem Weg zu einer sozialeren, ökologischeren und ökonomischeren Wirtschaft durch nachhaltige Kreditpunkte
• Are CSR activities of a company a sufficient strategy to increase employee engagement or does employee engagement increase the CSR activities of a company?
• The impact of sustainable investments. An analysis along the Sustainable Development Goals.
• Sharing Economies and Digital Businesses – An Evaluation with respect to sustainability.

• Corporate Social Responsibility in Startups
• Sustainability in the food industry – Why do food companies offer sustainably produced food?
• The Importance of Corporate Ethical Values – What is the effect of corporate ethical values on employees’ ethical behaviour, job satisfaction and organisational citizenship behaviour?​
• Gender Inclusivity in the Make-up Industry and its Influence on Purchasing Behaviour
• Eco-Sustainability: A new business opportunity or the end of the end of the plastics industry?
• Analysing the Socio-economic impact of technology-based service company in Indonesia: Case of Go-jek in
  Indonesia
• The plastic bank – raising awareness and grabbing the problem at its roots?
• Leadership and organizational transformation and the impact of generational differences – the example of Robert Bosch GmbH
• Freemium Model in videogames: Are microtransactions really as bad as they seem?

• Die Herausforderungen der Circular Economy im Stakeholdermanagement
• Importance of Intercultural Competence for Organizational Effectiveness
• Learning from Born-Sustainables: Investing Criteria of Organizational Change for the Implementation of Circular Economy Practices within Fashion Companies
• How to Integrate CSR into Every Strategic Decision
• Nachhaltigkeitsinitiativen im deutschen Lebensmitteleinzelhandel – Auswirkungen von internen und externen Maßnahmen am Beispiel der REWE Group
• Socially and Environmentally Conscious FMCG Brands in Digital Shopping in Germany – Market Potential or Elusive Hype?
• Neue Geschäftsmodelle der Automobilhersteller in Smart Cities – Erfolgsfaktoren für den Wandel vom Automobilhersteller zum Mobilitätsanbieter
• Erfolgreiche Implementierung von CSR-Strategien im Kerngeschäft bei bestehenden KMUs in der Möbelbranche am Beispiel der Radius GmbH
• An Analysis of the Concept and Implementation of Shared Value
• Sustainable Supply Chain Management of IT System Houses: A Study on Customer Purchasing Behavior Regarding Sustainable IT Practices
• Markteintrittkonzeptionen unter der Zuhilfenahme des Shared-Value-Ansatzes in Emerging Markets: Das Fallbeispiel Chile
• Food Waste in the Food Service Sector — Reducing Food Waste through Shared Value and Digitalization
• Establishing Dual Vocational Education in India

• The Impact of Sustainability on the purchasing decision in the Automotive Industry
• Shared Value in empowering women in farming
  – Research & practices based on Bayer CropScience’s Gender Smart Project
• Automated CSR report creation through the use of blockchain technology-based cryptocurrencies.
• Sustainable marketing in multinational organisations and generation Y
• Hemp as a sustainable raw material for the fashion industry
• Sustainability in the Sharing Economy
• Sustainable tourism development
• To what extent are companies able to facilitate local cluster development by following shared value creation principles?
• The Impact of Corporate Social Responsibility on Company Brand Image: An Empirical View from German Firms
• CSR in B2C: The potentials of green marketing as an instrument to improve a company’s reputation.
• How social enterprises create economic success while creating shared value.
• CSR: What are the Elements of Responsible Leadership in an business environment?

• Telling a Story about Sustainability or: Why does Sustainability work as a content marketing tool (2016)
• The effects of business ethics on generation y on their buying in a global context with special focus on the clothing industry (2016)
• Sustainability marketing – an empirical research of consumers´ trust into green marketing campaigns (2016)
• Differences and similarities of the perception of CSR in the international fashion industry – a comparison of leading companies in the EU, Asia and the US with respect to their sustainability reports. (2016)
• What are the benefits and drawbacks of the transition from a fossil fuel to a renewable energy society on the United States economy: Comparing Tesla motors Inc and ExxonMobil (2016)
• The Interrelationship between Social Engagement and Sporting Success – An in-depth Analysis on Corporate Social Responsibility in the German Professional Soccer League (2016)
• Educating the Leaders of the Future – How the new paradigm of sustainable management can be implemented in organizational learning (2016)
• Corporate Social Responsibility in the Professional Soccer League – An Analytical Approach to the interrelationship between Sporting Success and Brand Perception (2016)
• CSR Strategy Plan for Improving Brand Management in Personal Care Retail – The case of Watsons in Shanghai Market (2017)
• Why and how incorporate design thinking into existing business models in order to design sustainable business models? What are they key components and new potentials for a SME? (2017)
• Entry strategy for Vuhl Automotive into the German market (2017)
• Corporate Social Responsibility – Auswirkungen von Skandalen auf Konsumentenverhalten und Markenwahrnehmung (2017)
• Entwicklung eines Tools zur Messung von Corporate Social Responsibility bei der Volkswagen AG (2017)
• Sustainable Company Evaluation of the Volkswagen Group (2017)